#Product hunt pricing full#

It looked like this in the email newsletter: So basically, any promoted post is being featured on the homepage for at least the second time, if not the third or fourth time, and therefore has collected at least two days, if not more, of upvotes.Īdditionally, on the days that GMass was the promoted product, it was also featured as such in the PH daily email newsletter. That is because a promoted product has had multiple days of exposure on the Product Hunt homepage, first as an organically hunted product, and then as a promoted product post. You’ll often see that a promoted product has the most upvotes of any of that day’s products. (Of the 24 times GMass was the promoted product, I never took a screenshot of the website, but here’s a screenshot of ANOTHER product being featured - notice how it’s in the fixed fourth position.) Promoted products are always fixed in the fourth position.

This is because our product, even as a promoted post, continues to gather upvotes from the community, even though that doesn’t change the position of our promoted product in the daily listings. Notice that relative to the products above and beneath, GMass has an extraordinarily high number of upvotes. Clicking on “Comments,” however, does take the user to our PH product page. Clicking on the product takes you straight to our website, rather than to the Product Hunt page for our product, which is a significant difference from the organic product posts for the day. The “Promoted” designation appears next to the product so that Product Hunters clearly know that your product is there as a paid promotion. When your product is the promoted post for the day, you show up in the fixed fourth position all day long. What did the Product Hunt promoted post look like? We were told the retail price of a single promoted post was in the $4,000-$6,000 range.

We were given this cost based on our six-month commitment.

#Product hunt pricing full#

GMass would be the promoted product for the full day 24 times, spaced out once a week over six months on Monday-Friday weekdays.Working with a Product Hunt advertising specialist, we agreed to the following terms: How much did the Product Hunt promotion cost? The campaign ran from April 4 to September 12, 2019. The deal was this: a six-month-long promotion, where GMass would be featured as the promoted product of the day once a week, every week, for those six months, totaling 24 total days of promotion.

GMass has been featured on the site organically several times in the past, and the Product Hunt community has always liked GMass, so I thought a paid promoted campaign could boost our user base and increase awareness. In early 2019, I signed up for a six-month “promoted product post” campaign with Product Hunt.